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FRANCHISE BUSINESS MODEL BEFORE & AFTER COVID: REALISE, REACT & RETAIN

  Realise: Exactly 9 decades ago, two major events took place, & those were World War 1 followed by an uncertain catastrophic pandemic of Spanish flu took more than 50 million lives across the globe, and impacted the global economy to the extent where recovery seemed very difficult. However, after pandemic, the global economy had not only revived and also registered a significant growth. Now, just think “How and why did it happen in very short span?”- You will realise that “REALISATION OF SITUATION WAS THE KEY “not only to overcome from the situation but also to supersede previously achieved milestones.Now, let us take current COVID situation into the scanner, and analyse it with regard to existing business challenges – We will find that there will be huge challenges for small enterprises as well as giant organisations to run the show with previous expenses due to limited or restricted commercial activities to generate the revenue. For Franchise owners, during COVID-19, would b...